And if you think it only means sweating away at the office (like treespotter), or dessert gone bad in your fridge, you should think of Pak Sembiring. He owns a small photocopy shop, and the more power-cut he gets, more customers leave him, taking the business elsewhere.
The shop is his sole source of income: "PLN holds my soul hostage," he joked bitterly.
But what can we do? Well, PLN said "to avoid more blackouts PLN requests the customers to reduce power consumption" .
Incompetence aside (PLN's, that is), since we cannot find any other constructive way maybe we should put that into consideration.
Then this information came our way:
Do you know that microwave oven consumes more electricity powering its digital clock than it does heating food? .
For while heating food requires more than 100 times as much power as running the clock, most microwave ovens stand idle—in “standby” mode—more than 99% of the time. And they are not alone: many other devices, such as televisions, DVD players, stereos and computers also spend much of their lives in standby mode, collectively consuming a huge amount of energy.
But how bad is it? According to the same article, the standby power accounted for as much as 10% of household power-consumption. A study in France put it at 7%. In the UK, it is 8% .
That means, roughly and theoretically speaking, by unplugging our appliances when we don't use them, we can reduce power consumption, and also our bill.
Some of us said "that can't be true. Surely standby power consumes very small fraction of energy. The equipment producers for sure have thought of that?"
Well, yes and no. Because "Equipment-makers do not have any incentive to use more efficient components, after all, since the cost (in higher power consumption) is borne by their customers. "
It is that bad that the (British) government is to outlaw standby switches on televisions and video and DVD players to cut the amount of electricity wasted in the home. .
So, how many appliances you got standing idly-by at home? microwave oven, TV, stereo, dvd player, your PC, more PCs for the kids upstairs, the kids' stereo, the kids' playstation... Your list may go on.
Maybe it is time to unplug when we don't use them.
It may not be much, but if we all do it together, it may bring a smile back to many people like Pak Sembiring.
That in itself should be an incentive enough.
 Detik - PLN: Listrik Normal Paling Cepat Senin Malam
 Economist - Pulling the Plug on Standby Power
 Times Online - TV Standby Buttons will be Outlawed